Smooth Moves.
Migrate WooCommerce → Shopify.
Case Study
Donald Ross Sportswear: Shopify Plus Migration
In the first full Q4 following the migration, Donald Ross saw significant gains across revenue, orders, and conversion.
63.9%
YoY revenue growth in first Q4 post-migration
93%
Increase in total orders same period
2.7%
Storefront conversion rate across ~89k visitors
62%
Growth in items sold
What We Delivered
A complete migration,
zero disruption.
- Full WooCommerce → Shopify Plus migration including product catalog, order history, and customer data
- Migration of loyalty rewards balances and custom product attributes to preserve customer and admin workflows
- Implementation of Shopify API integrations connecting CRM, inventory, and fulfillment systems
- Creation of real-time inventory synchronization to replace manual CSV workflows
- Implementation of cart logic, promotion automation, and customer segmentation systems
- Optimization of storefront performance, theme architecture, and checkout flow to support marketing initiatives and product drops
Q4 Revenue Growth
+63.9%
year over year
The Brand
Built on country club tradition.
Scaled on Shopify Plus.
Founded in 2008, Donald Ross Sportswear built its reputation around premium golf apparel, country club tradition, and timeless design.
To support continued ecommerce growth, the brand partnered with Milexi, alongside WooCommerce implementation partner Developer Squad, to migrate and scale operations on Shopify Plus.
The impact wasn’t incremental. It was foundational. We can now scale revenue, launch faster, and understand our customers in ways we couldn’t before.
Technical Execution
Migration, integrations & automation
What Was Migrated
- Full customer database
- Complete order history
- Loyalty reward balances
- Product catalog
- Product attributes
- Inventory systems
- CRM integrations
API & Systems Integrations
Custom API pipelines connecting Shopify Plus with:
- CRM systems
- Fulfillment operations
- Inventory systems
- Customer data workflows
Automation Improvements
Workflows introduced for:
- Customer segmentation
- Discount logic
- Cart eligibility
- Post-purchase engagement
- Loyalty experiences
Integration Architecture
Systems Architecture: Shopify Plus Integration Layer
Operational Impact
What changed after migration
The migration didn't just move data. It changed how the business operates.
Faster Marketing Execution
Teams could launch campaigns and promotions more efficiently, reducing time from brief to live.
Improved Inventory Visibility
Real-time syncing restored confidence during product launches and seasonal campaigns. No more manual CSV exports.
Better Customer Experience
Checkout and storefront optimizations reduced friction in the buying process, directly supporting a 2.7% conversion rate.
Stronger Commerce Foundation
The business now supports both country club retail distribution and global direct-to-consumer ecommerce from a single, centralized platform.
Ready to scale?
Need a Shopify Plus Partner Built for Growth?
Milexi helps ecommerce brands modernize infrastructure, improve operational efficiency, and execute high-impact storefront optimization initiatives alongside internal growth teams.
